1. How did Strawberry Blonde come to be?
Susannah was looking for a clothing line to print her photos on and Jacquelyn was looking for unique prints for her ready-to-wear line. They decided that their two skill sets were a great match, and Strawberry Blonde Clothing was born!
2. What has been your biggest challenge growing the business?
We’ve had numerous challenges, as most startups do. Our first challenge had to do with printing. We had a hard time finding reliable fabric printing companies, the perfect fabric, consistent colors and timely printing. We went through multiple companies before finding a good match. We are also trying to find a reasonably priced manufacturing company in the United States. Marketing has also been a challenge. We are both creative types but with no marketing experience and full-time jobs.
3. What are the long-term plans for Strawberry Blonde?
Our long-term plans: We will have high production capabilities and will be carried in hundreds of boutiques throughout the United States. Our goal is to produce extremely creative, comfortable, easy-to-wear and unique clothing that (makes) people stop you on the street and ask, “Where did you get that dress?”
4. Tell us about your experience with the Belk Southern Designer Showcase competition.
Our experience was a great one! First of all, we were extremely honored to be chosen as one of 19 finalists out of 300 applicants. We were extremely impressed with the headquarters of Belk in Charlotte, North Carolina. We gave a 10-minute presentation in front of a panel of 15 corporate buyers.
5. Tell us about the new additions to the line.
Our spring line is full of fun, bright prints and fashionable new designs. We focused on large-scale prints paired with modern dress designs.