About Us

HOME Mission
Our mission is to be the leading lifestyle publication in North Central Florida while giving back to those who consider the heart of Florida HOME. By providing relevant information to enhance our community’s well being, we value the opportunity to entertain, educate and inspire you — our neighbors.

HOME Magazine’s Readers
HOME is a family-friendly publication that appeals to readers of all ages. Our primary focus is on working families who reside in the Alachua County area and surrounding markets, but articles are geared to reach all segments of the population.

HOME Magazine’s History
HOME was first published in October 2007. The name had a dual meaning, intending to feature stories on interior renovation and design and stories of successful people and companies that call our area HOME. Our company was founded on the premise that each publication takes on a life of their own and readers’ feedback plays a strong role in the direction of future issues. In 2008 we launched our electronic newsletter as a companion to the magazine and it is now distributed monthly to almost 10,000 readers. Because of increasing demand, we expanded the publication from a quarterly to a bimonthly. In 2009 we launched our digital magazine. Current tracking shows an average of over 50,000 hits per month to our website, the highest of any periodical publication in our area. HOME Magazine was named the new business of the year in 2008 by the Gainesville Area Chamber of Commerce. HOME has received numerous awards, including a Charlie Award for General Excellence in 2011 from the Florida Magazine Association.

HOME Magazine’s Giving Back
HOME is an active member of the community, serving as a media sponsor and advocate for many of North Central Florida’s charitable organizations including Children’s Home Society of Florida, Haven Hospice, Boys & Girls Club, Peaceful Paths, Habitat for Humanity, March of Dimes, Ronald McDonald House and more. Through media exposure and volunteer work, HOME currently sponsors over 40 non-profit organizations and events per year. HOME also sits on the following boards:

  • Leadership Gainesville Alumni Association (2009-2012, Past President 2012)

  • Nonprofit Center of North Central Florida (2011)

  • Builders Association of North Central Florida (2004-2012)

  • Child Advocacy Center

  • American Heart Association Heart Walk ELT (2010-2013, 2012 Chair)
  • Junior League Executive Leadership Team (2010-2013)

  • Boys and Girls Club (2013-)

  • Education Foundation (2010-2011, 2012-present Emeritus)

  • Ronald McDonald House (2012-)

  • Taste of Gainesville (2009-)

We like to think of ourselves as a for-profit company with a non-profit heart.

Advantage Publishing Inc.
HOME: Living in the Heart of Florida is published by Advantage Publishing Inc., a full-service publishing agency in Gainesville. Advantage Publishing also produces HOME: Living in the Heart of Florida, digital newsletters and an annual Guide to Giving Charity Directory. Advantage Publishing also includes disciplines in Web design and advertising—Advantage Web Design and Advantage Advertising Agency.

Guide To Greater Gainesville
The Guide to Greater Gainesville is the premier relocation guide for our region. As a product of Advantage Publishing Inc., The Guide is an annual publication that combines award winning photography and compelling articles that capture all of the reasons for calling Greater Gainesville your next home. Our Guide has been created through a unique private, public and government collaboration. The Guide shares all that you need to learn about the Heart of Florida, including neighborhood and city information, schools and zoning, culture and leisure, sports and fitness, healthcare and much more. The Guide to Greater Gainesville also has a comprehensive website featuring additional content to the annual publication.

1 Comment

  • Just read your article on Carl Stengel. My grandmother Rosina Stengel-Behnke was Uncle Carl’s older sister. My uncle Carl gave me my first airplane ride when I was about 13 years old. That would have been about 1947 or 1948. Every year he would fly to Wisconsin to visit his mother in Spooner, WI. He always stopped in Waunakee, Wi to visit his ‘favorite’ sister. He landed in a farmer’s field at the edge of town. I didn’t know he had a son. I would like to contact him. Can you help me?