Gainesville recently experienced a once-in-a-lifetime event by way of Keith Watson’s 60th birthday celebration this past April. How does the king of our area’s premier event design group reinvent a party experience? Keith placed himself in the client seat and unleashed his team’s creative process to identify, define and create a life-history experience for everyone in attendance.
The story of Keith’s life was woven into every detail, and the night not only involved invited guests but also made his close friends, family and Broadway performers as part of the cast through their musical and dance performances.
Individual guests had distinct experiences depending on where they sat, where they stood and when they entered each new scene, all within the same venue — from courtyard to great hall to the surprising after-party at Studio 54 (even Keith was unaware of the club replica awaiting guests after the formal party ended).
“As a client, and the business owner, I felt loved, honored and simply blown away,” Keith said.
There were well over 75 distinctive design elements that incorporated sight, smell, taste and sound. Two new elements not seen in Gainesville before were the living art display backdrop for the food area and the now infamous shot wall at the after-party.
Some of the details were intimate and designed specifically to touch Keith’s heart — red cockscomb flowers reminiscent of his grandmother’s garden, Warhol-inspired images of Keith’s portrait, the letter K used on the place settings at the family table and the subtle change to the lyrics of a song from a Hairspray number sung by his daughter Sarah. Hey Daddy, welcome to the sixties indeed!
The collective Keith Watson team had one message regarding the event, “Thank you, Keith, for letting us create this labor of love.”
Venue: Curtis M. Phillips Center for the Performing Arts
Event Design: Keith Watson Events
Catering: Embers Wood Grill
Photography: Footstone Photography
Videography: Daniel Stearns
Makeup: Kara Winslow
Hair: Sabrina Johns – Sixth Street Station
DJ: Jarad Bowens – Genius Entertainment
Valet: Lifestyle Valet
For more information please visit http://keithwatsonevents.com/